Branding in Seongsu (2024) Episode 4

Feb 18, 2024

Branding in Seongsu Episode 4 begins with Na-eon attending the pop-up store launch for XU Beauty. It gives her great pleasure that she was also successful in eliminating the workers of the shoe factory.

The launch is also attended by CEO Jin-seok shortly after. Following this, he seems really impressed as Na-eon shows him around the premises. He assures her that she will soon be promoted.

Everything is going as per Na-eon’s plans. However, it doesn’t take time for things to quickly fall apart. It seems like Yoo-mi is quite envious of Na-eon since her crush, Jung-woo, has feelings for her. The shoe factory worker additionally turned up at the venue carrying a knife.

In this scene, Na-eon and Eun-ho are conversing. He tells her that he wants to be able to fight her fairly, and so he asks her to promote him to a permanent position. However, she alternatively fires him. After that, he tells her that he has a copy of all the photos and videos that she deleted. When she asks him what he wants, he tells her he wants her, including her soul.

Meanwhile, a mysterious figure is seen uploading documents onto a computer. Things start to unravel for Na-eon very quickly. On national television, XU Beauty’s dirty little secrets are coming out. Furthermore, CEO Jin-seok holds Na-eon responsible for everything. As a consequence, Segye fires Na-eon.

Following this, Na-eon visits the venue of the launch to find the device Eun-ho previously tossed. She finds it just as a man wearing a rabbit mask starts chasing after her, and she ends up drowning after falling into the water decor.

After the incident, Na-eon finds herself in bed, recovering. However, when she checks herself in the mirror, she sees that she is actually inside Eun-ho’s body; this realisation causes her to scream. Following this, we are taken back in time and we see that after Eun-ho asked for Na-eon’s soul, the two of them passionately kissed, sealing the deal, and the episode comes to a close.

The Episode Review

In the fourth episode, we witness Na-eon’s ascent to fame and her subsequent fall from glory. She attempted to hide the information that the well-known business she had partnered with experimented on animals, since she had already made a contract with them. An attack on Na-eon ensued as soon as the news spread. The souls of Na-eon and Eun-ho were switched because of an accidental kiss.

The episode will keep you on the edge of your seat with all the unexpected turns it takes. The show ramps up the suspense and drama in this episode, which keeps viewers interested. The plot and execution aren’t perfect, but they’ve come a long way from previous episodes, which is praiseworthy.