The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 22 popular dramas, using big data collected from September 8 to October 8.
tvN’s “Love Next Door” topped this month’s list with a brand reputation index of 11,016,489. High-ranking phrases in the drama’s keyword analysis included “Jung Hae In,” “Jung So Min,” and “Choi Seung Hyo,” while its highest-ranking related terms included “happy,” “healing,” and “lovely.” The show’s positivity-negativity analysis also revealed a score of 89.42 percent positive reactions.
SBS’s “Good Partner” took second place for October with a brand reputation index of 7,785,929, while MBC’s “Black Out” ranked third with a score of 7,210,723.
SBS’s “The Judge from Hell” claimed fourth place on the list, and KBS 2TV’s “Beauty and Mr. Romantic” came in at a close fifth with a score of 6,370,655.
Check out the top 22 for this month below!
Source: Soompi