[K-Star]: Song Hye Kyo become the most hated female star in Korea

Jul 3, 2019

 

Until now, Song Hye Kyo has received many negative feedbacks from the public. While, they sympathize with Song Joong Ki. As a result, there will be a big change in the domestic advertising market.

 

Advertisers like stars that have good image management capabilities in the public. The face of advertising models is also the face of the brand. Therefore, they should need to consult when there is a change in the image all the time.

 

Song Hye Kyo trở thành sao nữ bị ghét nhất Hàn Quốc, Knet: Cô ấy rất giả tạo, Song Joong Ki thật tội nghiệp ảnh 1

 

For this reason, advertisers signed a contract with Song Hye Kyo and Song Joong Ki who are closely watching the divorce, how much they affect the brand. In particular, rumors about the cause of divorce make them more anxious, bad images are inevitable.

 

Most advertisers say divorce is the model's private life, they will retain the contract. The process of divorce and the change of image if solved without major problems will have little effect. However, the tarnished image of the divorce process and the replacement of others is inevitable. Currently, the image of Song Hye Kyo is no longer complete, she is involved in adultery with Park Bo Gum and even has a bad image in the past.

 

Song Hye Kyo trở thành sao nữ bị ghét nhất Hàn Quốc, Knet: Cô ấy rất giả tạo, Song Joong Ki thật tội nghiệp ảnh 3

 

Below is a response from Korean netizens from Sports Korea via Nate:

 

[+1,390, -377] Our Hye Kyo tried to act so pure and right outside but in fact she was arrested for tax evasion and love for all her co-stars, Song Joong Ki is poor, he's too naive compared to her 

 

3. [+1,147, -241] I happened to see Song Hye Kyo's Dyson ad on YouTube and the whole thing disappointed me, she seemed very fake. I think the truth is that her image is broken. No product with her face represents luxury anymore

 

4. [+145, -39] I never cared to hate or like her ... but after hearing all this about Song Hye Kyo, I just felt like I should turn them off when the ad appeared

 

5. [+115, -24] Song Hye Kyo will lose more advertising contracts than Song Joong Ki because she is divorced and there are more bad rumors around

 

6. [+106, -11] It's funny that Song Hye Kyo doesn't give any news about herself, maybe because she knows that people will accuse her in the comment section.

 

8. [, -24] The best brands are changing people instead of Song Hye Kyo

 

9. [+83, -17] Song Joong Ki's image is completely unaffected by this while everyone is sure there is more to Song Hye Kyo

 

10. [+81, -8] Lotte Mall once had a huge Sulwhasoo advertisement with Song Hye Kyo's image but they took it down

 

Tags: #Song Hye Kyo; # Song Joong Ki; # divorce;
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