[K-Star]: Lee Min Ho Takes New PR Ambassador Role For King Sejong Institute

Jul 3, 2019

Appointed as the new public relations ambassador, Lee Min Ho prepares to promote King Sejong Institute Foundation to the world. Additionally, he will participate in the production of Korean language and culture learning contents.

Lee Min Ho for King Sejong Institute

On July 9, a ceremony will be held to formalize Lee’s new role as an icon of Korean wave and envoy to King Sejong Institute.

Established in 2007 by the South Korean government, King Sejong Institute aims to cater in the growing interest of foreigners to learn the Korean language.

With that, the Ministry of Culture and Tourism has been designating and operating overseas learning centers.

As of June 2019, the number of locations has expanded to 180 locations in 60 countries with 60,000 students. From its humble beginning of 13 locations in three countries in 2007, it is considered an impressive feat. Further proving the global prevalence of Korean language and culture.

According to the Ministry of Culture and Tourism, Lee Min Ho was appointed owing to his outstanding reputation in South Korea and overseas. “In order to keep up with the rising heat of the Korean Wave, through Lee Min Ho, we expect more people to know King Sejong Institute,” the ministry added.

Lee’s breakout performance as an actor was in Boys Over Flowers, a youth drama loved immensely by worldwide fans. His succeeding projects such as City Hunter and The Legend of the Blue Sea were also met with the same impressive raves.

Even the announcement of his post-military comeback drama created a huge excitement for K-Drama patrons. The actor is slated to make his small screen return in 2020 through The King: The Eternal Monarch.

Known for his exemplary advocacies, the actor adds another noteworthy project to his name. Since his completion of military service, Lee actively works on donation platform PROMIZ in spearheading projects dedicated to underprivileged children.

Lee Min Ho