June Variety Show Brand Reputation Rankings Announced 2023

Jun 4, 2023

June Variety Show Brand Reputation Rankings Announced 2023

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from May 4 to June 4.

MBC’s “Home Alone” (“I Live Alone”) topped the list with a brand reputation index of 4,077,744 for June. High-ranking phrases in the show’s keyword analysis included “Mongolia,” “Jun Hyun Moo,” and “Park Na Rae,” while its highest-ranking related terms included “travel,” “release,” and “appear.” The program’s positivity-negativity analysis also revealed a score of 89.59 percent positive reactions.

tvN’s “You Quiz on the Block” came in at a close second with a brand reputation index of 4,044,897, marking a 15.52 percent rise in its score since last month.

SBS’s “Running Man” rose to third place with a brand reputation index of 3,790,376, marking an 18.78 percent increase in its score since May.

SBS’s “My Little Old Boy” took fourth place with a brand reputation index of 3,075,323, while JTBC’s “Knowing Bros” (“Ask Us Anything”) rounded out the top five with an index of 2,853,000.

Check out the top 20 for this month below!

  1. “Home Alone” (“I Live Alone”)
  2. “You Quiz on the Block”
  3. “Running Man”
  4. “My Little Old Boy”
  5. “Knowing Bros” (“Ask Us Anything”)
  6. “Business Genius”
  7. “Win or Nothing” (“Strongest Baseball”)
  8. “Mister Lotto”
  9. “Radio Star”
  10. “I Am Solo”
  11. “Immortal Songs”
  12. “2 Days & 1 Night Season 4”
  13. “The King of Mask Singer”
  14. “My Golden Kids”
  15. “How Do You Play?”
  16. “Tuesday Night Is the Best”
  17. “National Singing Contest”
  18. “Same Bed, Different Dreams”
  19. “Shooting Stars” (“Kick a Goal”)
  20. “Lovers of Joseon”

 

Source: Soompi

Tags: #I Live Alone; #You Quiz on the Block; #Running Man; #My Little Old Boy; #Knowing Bros;
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