July Drama Actor Brand Reputation Rankings Announced 2023

Jul 5, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between June 4 and July 4.

2PM’s Lee Junho, who is currently starring in JTBC’s “King the Land” opposite Girls’ Generation’s YoonA, topped this month’s list with a brand reputation index of 3,310,965. High-ranking phrases in his keyword analysis included “King the Land,” “Lim YoonA,” and “dating rumor,” while his highest-ranking related terms included “caring,” “charming,” and “aegyo.” Lee Junho’s positivity-negativity analysis also revealed a score of 90.36 percent positive reactions.

Meanwhile, “Revenant” star Kim Tae Ri took second place in the rankings with a brand reputation index of 3,159,070.

“Lies Hidden in My Garden” stars Kim Tae Hee and Lim Ji Yeon swept the next top two spots on the list: Kim Tae Hee came in at a close third with a brand reputation index of 3,139,139, while her co-star Lim Ji Yeon followed in fourth with a total score of 2,773,195.

Finally, “See You in My 19th Life” star Shin Hye Sun rounded out the top five for July with a brand reputation index of 2,440,539.

Check out the top 30 for this month below!