Branding in Seongsu (2024) K Drama Episode 10

Feb 28, 2024

Picking up just where the last episode left off, Branding in Seongsu Episode 10 dives right in. It appears that Eun-ho has fallen on Na-eon. Their teammates, however, see them and start making fun of them right away. Additionally, they are photographed in an intimate setting by a mysterious person.

Meanwhile, Director Nam has initiated contact with Yu-mi and has asked to meet up. He appears to be getting very flirtatious with Yu-mi when she arrives at the bar, making provocative remarks. In exchange for her cooperation, he promises to get rid of Na-eon. However, Yu-mi assures him that she can handle everything on her own. Director Nam gets furious and contacts Director Han after she leaves.

Still occupying Na-eon’s body the next day, Eun-ho gets a head start on the day’s work. She and the entire team work on the marketing proposal together. When Na-eon shows up, she’s quite surprised. In addition, the founder appears pleased with the proposal when they present it to her, so they go ahead and start working on the idea.

At Seongsu Agency, team member Rex is working with the design team to finalise the designs. In an effort to vent her anger at Jung-woo for ignoring her, Yu-mi sabotages the plans of the Underground team. Additionally, she has an additional motive as she has pent-up resentment towards Na-eon and wants to see her fail.

Additionally, Yu-mi also creates a barrier in terms of the underground team’s venue. After the underground crew finalised the space for the sex toy store, she decides to open a jewellery store in the same building and pays the owner additional money.

In light of this, the underground crew sets out to find a remedy and a new spot. They then settle on renting an abandoned medical store as their pop-up. The fact that it’s free, has see-through walls that entice customers, and has plenty of connections are just a few of the advantages they’ve come to appreciate. However, there’s a hitch: they can’t get in touch with the owner because he’s on vacation.

Rex promptly contacts the whole Seongsu Agency crew. He reveals to them how Yu-mi sabotaged the designs. Following this, Yu-mi arrives and demands an apology from Na-eon and Eun-ho if they wish her to stop interfering with their plans. In her place, Na-eon, who is actually inside Eun-ho’s body, confronts her, and the episode comes to an end.

The Episode Review

In episode 10, we witness a mysterious person secretly capturing intimate moments between Na-eon and Eun-ho. Director Nam is seen dropping suggestive hints in Yu-mi’s way. During the underground team’s new project, Yu-Mi creates hurdles.

As the episodes go on, the plot of the show seems to be improving slightly. Having said that, the show fails to successfully incorporate the paranormal genre, soul-shifting, or any of its other supernatural elements. Considering the ramifications of it, it’s simply odd to see how the post-swap versions of Na-eon and Eun-ho are better compared to their previous selves.