Watch: SHINee Goes Undeniably “HARD” In Charismatic And Suave Comeback MV

Jun 26, 2023

SHINee is finally back!

On June 26 at 6 p.m. KST, SHINee dropped their eighth full-length album “HARD” along with the music video for the title track of the same name.

“HARD” is a hybrid hip hop dance song that incorporates various genres including boom bap, R&B, ’90s hip hop, and more. Like how they state, “We go hard,” in the lyrics, SHINee conveys their clear resolve regarding music as they continue to take on challenges and move forward with their own beliefs.

Check out the music video below!