September Movie Star Brand Reputation Rankings Announced 2024

Sep 26, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from August 16 to September 16.

Jo Jung Suk topped this month’s list with a brand reputation index of 7,011,133, marking a 59.30 percent increase in his score since August. High-ranking phrases in his keyword analysis included “Pilot,” “A-List to Playlist,” and “The Land of Happiness,” while his highest-ranking related terms included “success,” “challenge,” and “release.” Jo Jung Suk’s positivity-negativity analysis also revealed a score of 86.91 percent positive reactions.

Um Tae Goo rose to second place with a brand reputation index of 6,640,667, marking a 90.15 percent increase in his score since last month.

Jung Hae In shot to third place after seeing a staggering 182.38 percent rise in his brand reputation index since August, bringing his total score to 5,858,262.

Cha Seung Won rocketed to fourth place after enjoying a whopping 381.66 percent increase in his brand reputation index, bringing his total score to 4,419,305 for September.

Finally, Go Youn Jung rounded out the top five with a brand reputation index of 4,204,077, marking a 32.42 percent rise in her score since August.

Check out the top 30 for this month below!