May Drama Actor Brand Reputation Rankings Announced

May 5, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between April 5 and May 5.

“Taxi Driver 2” star Lee Je Hoon topped this month’s list with a brand reputation index of 5,232,935. High-ranking phrases in his keyword analysis included “Taxi Driver,” “Chief Inspector,” and “You Quiz on the Block,” while his highest-ranking related terms included “revenge,” “donate,” and “refreshing.” Lee Je Hoon’s positivity-negativity analysis also revealed a score of 82.07 percent positive reactions.

Uhm Jung Hwa, who is currently starring in “Doctor Cha,” took second place in the rankings with a brand reputation index of 2,919,343.

“Dr. Romantic 3” stars Ahn Hyo Seop and Han Suk Kyu swept the next two spots on the list for May. Ahn Hyo Seop’s brand reputation index for the month came out to 2,441,863, while Han Suk Kyu trailed close behind with a total score of 2,405,283.

Finally, “Taxi Driver 2” leading lady Pyo Ye Jin came in at a close fifth with a brand reputation index of 2,400,997 for May.

Check out the top 30 for this month below!