The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from April 3 to May 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for May.
Kim Soo Hyun shot to the top of the list this month, scoring a brand reputation index of 2,388,253 for May, while Lim Young Woong took second place with a score of 1,525,447.
Ma Dong Seok came in at a close third with a brand reputation index of 1,432,721, marking an impressive 60.71 percent rise in his score since April.
Son Heung Min ranked fourth for the month with a brand reputation index of 930,693, and Son Suk Ku rounded out the top five with a score of 850,648.
Check out the top 30 for this month below!
cr: Soompi