March Variety Star Brand Reputation Rankings Announced 2024

Mar 1, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 2.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,054,677, marking a 8.36 percent rise in his score since February. High-ranking phrases in his keyword analysis included “Apartment 404,” “Running Man,” and “How Do You Play?”, while his highest-ranking related terms included “transform,” “consistent,” and “familiar.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 89.07 percent positive reactions.

Lee Hyori took second place with a brand reputation index of 2,443,821, while Shin Dong Yup ranked third with an index of 1,914,876 for March.

Park Myung Soo rose to fourth place with a brand reputation index of 1,508,718, and Tak Jae Hoon came in at a close fifth with a score of 1,487,031.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Hyori
  3. Shin Dong Yup
  4. Park Myung Soo
  5. Tak Jae Hoon
  6. Jun Hyun Moo
  7. Kim Jong Kook
  8. Jo Se Ho
  9. Lee Kyung Kyu
  10. Ahn Jung Hwan
  11. Seo Jang Hoon
  12. Kim Jong Min
  13. Park Na Rae
  14. Kim Joon Ho
  15. Kim Sook
  16. Lee Soo Geun
  17. Kim Gura
  18. Lee Sang Min
  19. Kang Ho Dong
  20. Song Ji Hyo
  21. Lee Ji Hye
  22. Lee Dong Gook
  23. Kim Sung Joo
  24. HaHa
  25. Super Junior’s Kim Heechul
  26. Cha Tae Hyun
  27. Jung Hyung Don
  28. Kim Min Kyung
  29. Jang Do Yeon
  30. Noh Hong Chul

cr: Soompi

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