July Actor Brand Reputation Rankings Announced 2024

Jul 24, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between June 23 and July 23.

Um Tae Goo, who is currently starring in the romance drama “My Sweet Mobster,” shot to the top of this month’s list with a brand reputation index of 4,207,289.

Lee Jung Jae, who recently starred in the new “Star Wars” series “The Acolyte,” took second place with a brand reputation index of 4,138,752.

Apink’s Jeong Eun Ji ranked third with a brand reputation index of 3,830,246, while Lee Je Hoon came in at a close fourth with a score of 3,655,972.

Finally, Jang Nara—who recently returned to the small screen in the new drama “Good Partner”—rounded out the top five with a brand reputation index of 3,340,468.

Check out the top 30 for this month below!