February Variety Show Brand Reputation Rankings Announced

Feb 5, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from January 6 to February 6.

MBC’s “How Do You Play?” topped the list with a brand reputation index of 5,203,238, marking a 3.95 percent rise in its score since January. High-ranking phrases in the show’s keyword analysis included “Antenna,” “TOYOTE,” and “Kim Tae Ho,” while its highest-ranking related terms included “confirmed,” “memory,” and “leave the company.” The program’s positivity-negativity analysis revealed a score of 80.82 percent positive reactions.

MBC’s “Home Alone” (“I Live Alone”) claimed second place with a brand reputation index of 4,889,035, marking a slight increase of 0.37 percent in its score since last month.

Meanwhile, KBS’s Lunar New Year special “Thank You, Everyone – Song Hae” took third place for the month with a brand reputation index of 4,419,981.

SBS’s “My Little Old Boy” came in at a close fourth with a total index of 4,336,738, while JTBC’s “Knowing Bros” (“Ask Us Anything”) rounded out the top five with a score of 4,219,012.

Check out the top 20 for this month below!