December Boy Group Member Brand Reputation Rankings Announced 2023

Dec 15, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from November 16 to December 16.

ASTRO’s Cha Eun Woo rose to the top of the list this month with a brand reputation index of 3,189,855. HIgh-ranking phrases in his keyword analysis included “A Good Day to Be a Dog,” “Park Gyu Young,” and “face genius,” while his highest-ranking related terms included “good-looking,” “handsome,” and “cool.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 86.24 percent positive reactions.

BTS’s Jungkook took second place with a brand reputation index of 2,940,286, while BTS’s Jimin came in third with a score of 2,748,418.

Wanna One’s Ong Seong Wu climbed to fourth place for December with a brand reputation index of 2,069,242, and BTS’s V rounded out the top five with a total index of 1,860,136.

Check out the top 30 for this month below!