December Boy Group Brand Reputation Rankings Announced 2023

Dec 8, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 9 to December 9.

BTS topped the list for the 67th consecutive month with a brand reputation index of 6,947,409 for December. High-ranking phrases in BTS’s keyword analysis included “enlist together,” “documentary,” and “Billboard,” while their highest-ranking related terms included “enlist,” “record,” and “reveal.” The group’s positivity-negativity analysis also revealed a score of 85.01 percent positive reactions.

Meanwhile, SEVENTEEN held onto their spot at second place with a brand reputation index of 5,055,902 for the month.

Stray Kids rose to third place with a brand reputation index of 4,050,224, marking an impressive 95.88 percent increase in their score since November.

ZEROBASEONE climbed to fourth place with a brand reputation index of 2,545,809, marking a 55.22 percent rise in their score since last month.

Finally, SHINee rounded out the top five with a brand reputation index of 2,047,834, marking a 52.02 percent increase in their score since November.

Check out the top 30 for this month below!