December Actor Brand Reputation Rankings Announced 2023

Dec 31, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between November 25 and December 25.

Im Siwan topped this month’s list with a brand reputation index of 8,048,610, while Jung Woo Sung came in at a close second with an index of 7,985,907.

Song Kang took third place with a brand reputation index of 7,455,146, and his “My Demon” co-star Kim Yoo Jung ranked fourth with an index of 6,806,938.

Finally, Kim Hye Soo rounded out the top five for December with a brand reputation index of 5,886,441.

Check out the top 30 for this month below!