August Boy Group Brand Reputation Rankings Announced 2024

Aug 9, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 10 to August 10.

SEVENTEEN topped this month’s list with a brand reputation index of 5,988,919, marking a 31.32 percent rise in their score since July. High-ranking phrases in the group’s keyword analysis included “CARAT,” “unit,” and “world tour,” while their highest-ranking related terms included “release,” “recapturee,” and “donate.” SEVENTEEN’s positivity-negativity analysis also revealed a score of 90.94 percent positive reactions.

Meanwhile, BTS took second place for August with a brand reputation index of 4,980,992.

Stray Kids shot to third place after seeing an impressive 132.86 percent increase in their brand reputation index since July, bringing their total score to 3,136,650.

ENHYPEN rose to fourth place with a brand reputation index of 2,973,333, marking a 30.59 percent increase in their score since last month.

Finally, TWS climbed to fifth place with a brand reputation index of 2,741,433, marking a 29.24 percent rise in their score since July.

Check out the top 30 for this month below!