The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from March 16 to April 16.
Son Suk Ku rose to the top of this month’s list with a brand reputation index of 5,796,780 for April. High-ranking phrases in his keyword analysis included “Troll Factory,” “YouTube,” and “advertisement model,” while his highest-ranking related terms included “cool,” “charming,” and “gentle.” Son Suk Ku’s positivity-negativity analysis also revealed a score of 92.98 percent positive reactions.
Meanwhile, Ma Dong Seok held onto his spot at second place with a brand reputation index of 4,394,691.
Choi Min Sik came in third with a brand reputation index of 3,021,791, while Park Ji Hwan followed close behind in fourth with a score of 2,846,725.
Finally, Lee Byung Hun rounded out the top five for April with a brand reputation index of 2,740,057.
Check out the top 30 for this month below!
cr: Soompi